Great character collides with great music as The Six Pillars of Character® are transformed into memorable tunes by acclaimed singer-songwriter Dave Kinnoin.

CHARACTER COUNTS!® is a project of the non-profit, nonsectarian Josephson Institute of Ethics and is the most widely used character development framework in the nation, reaching millions of young people. Dave Kinnoin has released six children's music recordings and is, as described by Family Man Online, “...one of the fathers of modern family music.” Together they are a match made in heaven. What better way to get the message out to kids of all ages than to have them singing along with lyrics with a very real message and clear focus.
“Dave Kinnoin's songs inspire kids to consider the consequences of their decisions and to work hard at making this a better world. This CD is a home run!”
“Music can help teach many other subjects including character. It's extremely effective for learning concepts. Music has a physical, emotional and psychological effect on both students and teachers.”
“Children will instantly relate to the meaningful songs presented on this CD. Simple, rhythm-based music comprised of guitar, piano and percussion lies at the heart of the album, underlying the warm, enjoyable singing of Kinnoin. The bread and butter of the album is the artist's keen manner of providing lyrics that don't talk down to kids. Instead, he comes across like a trusty friend or mentor, who communicates well the value of taking the high road. CHARACTER COUNTS!® is a release that "strikes a chord" in my heart. This is truly a CD we should ALL make count in our libraries!”
“Kinnoin is a skilled guitarist with a rich, expressive voice. He delivers the messages without being didactic, giving each song a unique sound. There's the bluesy "Maybe I Will, Maybe I Won't," a couple of ragtime inspired songs like "Citizenship," and decidedly rock numbers like "Responsibility." The songs lend themselves to classroom activities. After hearing the songs a few times, listeners will find themselves humming the tunes.”